LE ZEPHYR

日本時裝品牌，創立於1985年大阪。
品牌最初以古董服飾與歐洲復古配件起家，後來逐步發展為擁有完整系列的服裝品牌。

母公司： LE ZEPHYR Co., Ltd.

主要系列： BON VIEUX TEMPS、C’EST BIEN FAIT、FEU D’UN PHARE

產品類別： 服飾、包袋、皮革小物

生產地： 日本製造

品牌背景

LE ZEPHYR 旗下推出多個子系列，其中 BON VIEUX TEMPS 代表品牌的核心風格——以柔軟羊毛、阿爾帕卡與純棉等天然素材打造出兼具舒適與優雅的日常衣著。品牌在日本設有官方網店與實體通路，產品線橫跨外套、上衣、洋裝、皮件與配飾等，皆強調「天然質感 × 實穿剪裁」。

設計風格

品牌名稱 “LE ZEPHYR” 取自法語「西風」，象徵輕盈與柔和。設計上多採用灰、米、駝與炭灰等中性色，搭配低飽和印花，呈現溫婉、寧靜的生活氛圍。其服裝剪裁簡潔但注重細節，兼顧層次感與實穿性，受到追求自然質感與工藝美學消費者的喜愛。

品牌定位與理念

LE ZEPHYR 的設計哲學源於「穿著的舒適與心靈的平靜」。品牌堅持日本製造與精緻小量生產，重視材質的溫度與工藝的延續。透過作品傳達一種不張揚的優雅，適合重視質感與永續生活態度的族群。

 

LE ZEPHYR

Company: LE ZEPHYR Co., Ltd.

Main Lines: BON VIEUX TEMPS, C’EST BIEN FAIT, FEU D’UN PHARE

Product Categories: Apparel, bags, and leather goods

Country of Production: Made in Japan

A Japanese fashion brand established in 1985 in Osaka.
The brand originally began with a focus on antique clothing and European vintage accessories, later evolving into a full fashion label with its own collections.

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 Brand Background

LE ZEPHYR operates multiple sub-lines, among which BON VIEUX TEMPS represents the brand’s core aesthetic.
Using natural materials such as soft wool, alpaca, and pure cotton, the brand creates everyday garments that balance comfort and elegance.

With both an official online store and physical retail presence in Japan, LE ZEPHYR offers a wide range of products, including outerwear, tops, dresses, leather goods, and accessories. Across all categories, the brand emphasizes a philosophy of “natural texture × wearable silhouettes.”

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Design Aesthetic

The name “LE ZEPHYR” is derived from the French word for “west wind,” symbolizing lightness and softness.

The brand’s palette is centered around neutral tones such as grey, beige, camel, and charcoal, often paired with low-saturation prints to create a calm and understated atmosphere.

Silhouettes are clean yet thoughtfully detailed, balancing layering, practicality, and subtle sophistication. This refined approach appeals to consumers who appreciate natural textures and artisanal craftsmanship.

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Brand Positioning & Philosophy

LE ZEPHYR’s design philosophy is rooted in the idea of “comfort in wear and tranquility of mind.”

The brand is committed to Japanese production and small-batch craftsmanship, placing strong emphasis on the warmth of materials and the continuity of traditional techniques.

Through its collections, LE ZEPHYR conveys a quiet, understated elegance, catering to individuals who value quality, sustainability, and a mindful lifestyle.

EN｜
The brand frequently incorporates delicate lace, embroidery, and carefully selected fabrics, often inspired by antique textiles.
Its color palette leans towards soft neutrals and muted tones, creating a calm and understated elegance.

Silhouettes are practical yet refined, emphasizing subtle detailing, gentle structure, and effortless sophistication.

中｜
品牌常運用精緻蕾絲、刺繡與嚴選布料，靈感多來自歐洲古董紡織品。
色調以柔和中性色與低飽和色系為主，營造出內斂而優雅的氛圍。

剪裁講求實穿與細節平衡，透過柔和線條與低調設計，呈現不費力的精緻感。

Brand Positioning｜品牌定位

EN｜
LE ZEPHYR positions itself as a lifestyle-oriented brand that values quality, texture, and longevity.
It appeals to women who appreciate understated elegance, vintage influences, and clothing that can be worn over time.

中｜
LE ZEPHYR 定位為重視質感與生活方式的品牌，強調材質、細節與長久穿著的價值。
適合喜愛低調優雅、復古元素，以及重視衣物耐穿與品味的女性族群。

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Summary 總結

EN｜
LE ZEPHYR is less about following trends, and more about building a personal, enduring sense of style.

中｜
LE ZEPHYR 著重的並非潮流，而是建立一種長久而屬於自己的風格品味。